How to Hire Participants for Your Strella Research Study

Recruit qualified participants through Strella’s panel partners or invite your own candidates—complete setup guide for both paths.

Getting the right participants into your study is the foundation of good research. Strella supports two recruiting paths: ordering participants from a vetted external panel, or sharing a direct link with your own candidate pool. Follow the steps below for whichever method fits your project.

Strella's Panel

Strella connects with Respondent.io and User Interviews to give you instant access to millions of participants worldwide.

Get started

Navigate to the Recruit page, open the Participants tab, and click Hire participants.

---

Step 1 — Choose your audience type

Select whether you want to recruit everyday consumers or business professionals.

Audience Type	Best for
Consumer (B2C)	Products or services used by the general public
Business (B2B)	Decisions made by professionals in a workplace context

Not sure which to pick? Ask yourself:

• Who will ultimately use this product or service?
• Is this a work-related decision or a personal one?
• Are you studying industry trends or consumer habits?

If the answers point to job titles, company types, or professional workflows, choose Business (B2B). If they point to everyday life, go with Consumer (B2C).

---

Step 2 — Set your audience filters

Narrow your pool to participants who match your study’s needs. You have two options:

AI Auto-Fill

Describe your ideal participant in plain language and Strella will automatically populate the filters for you. This is the fastest way to configure a precise audience without manually reviewing every option.

Manual Filters

Go through each filter category and make your selections:

1. Research topics — The subjects or areas most relevant to your study
2. Location — Country, region, or city
3. Household income — Income brackets
4. Gender — Gender identity options
5. Education — Highest level of education completed
6. Ethnicity — Ethnic background
7. Age range — Minimum and maximum participant age

---

Step 3 — Write your study title and description

Participants see your study title and description when deciding whether to apply. Make both clear and engaging to attract the best candidates.

Be specific about what the study involves and how long it takes. Honest, interesting descriptions consistently produce higher apply rates.

---

Step 4 — Review and confirm your order

On the order confirmation page, fill in the remaining details:

• Number of participants — How many completed interviews you need
• Incentive — The payment participants receive for completing the study
• Auto-invite — Toggle on to automatically invite participants as they qualify, or leave off to review and approve each one manually

When everything looks right, check out using a credit card. This launches recruitment immediately.

Not ready to check out yet? Click Save & exit in the top-right corner. Your draft order is saved to the Orders tab. To resume, find your order, click the ⋮ overflow menu, and select View.

Self-Recruited

If you have your own customers or contacts you want to invite, use a direct interview link to bring them into Strella without going through an external panel.

Share your interview link

1. Click Share

   In the top-right corner of your project, click Share.

2. Copy the link

   In the pop-up, click the clipboard icon to copy your unique interview link.

3. Send to participants

   Distribute the link using your preferred channel—email is the most common approach.

---

Email template

Use this template to invite your candidate pool. Customize the bracketed fields for your study.

Subject: We'd love your feedback — [x]-minute interview

Hi [name],

Thank you for being a valued [Company name] customer! We're always looking for ways to [improve x], and feedback from participants like you is extremely valuable.

We'd like to invite you to participate in a [x]-minute interview to share your experience and feedback on [x topic].

To make things even more seamless, we've partnered with Strella so you can give your feedback through an AI voice/video moderator. Rest assured, it's designed to keep things natural and easy—think of it as a friendly guide rather than anything robotic.

As a thank-you for your time, you'll receive a [$x incentive] after completing the interview. Spots are limited, so don't wait—click [this link] to begin your [qualification screener // interview] at any time that works best for you.

You can complete it any time on [desktop or mobile]. If you ever need anything repeated, just ask the AI moderator during the interview!

Please complete your interview by [Completion date].

Thank you for helping us make your experience the best it can be—we can't wait to hear what you have to say!

Cheers,
[Your name]

Personalize the subject line and opening sentence for higher open rates. If your audience is familiar with AI tools, you can lean into the Strella moderator angle—it often reduces hesitation and increases completion rates.