Segment Sessions by Participant Group for Deeper Analysis

Tag individual sessions to group participants, then filter and query those segments in the Responses tab for more targeted insights.

Different participant groups often reveal different behaviors, attitudes, and needs. Segmenting your sessions lets you isolate those groups so you can analyze them independently — comparing first-time users to experienced ones, one region to another, or any other grouping that matters to your research questions.

How segmentation works in Strella

Segmentation uses session tags. You apply one or more tags to individual sessions, and those tags become filter options in the Responses tab. Once filtered, you can use the search bar or Ask Strella to dig into that specific group’s data.

Step 1: Tag your sessions

1. Open an individual session

   Navigate to Results > Sessions and click into the session you want to tag.

2. Click Add tags

   Find the Add tags option within the session detail view and click it.

3. Create or select a tag

   Type a new tag name and press Enter to create it, or click an existing tag from the dropdown to reuse it across sessions.

4. Repeat for other sessions

   Return to the Sessions tab and tag any additional sessions that belong to the same segment. You can apply the same tag to as many sessions as needed.

Use consistent, descriptive tag names like “Power Users,” “First-time Buyers,” or “West Coast” so they’re easy to identify when filtering later.

Step 2: Filter by tag in the Responses tab

1. Go to the Responses tab

   Navigate to Results > Responses.

2. Open Filters

   Click Filters near the top of the tab to expand the filter options.

3. Select Session Tags

   Choose Session Tags from the filter dropdown menu.

4. Pick your segment

   Select the tag corresponding to the segment you want to analyze. The Responses tab will immediately filter down to show only responses from sessions with that tag.

Step 3: Analyze your segment

With the filter active, use either tool to explore the segment’s data:

Keyword Search

Type a word or phrase into the search bar to surface only the response lines where that term appears within your filtered segment.

Ask Strella

Use the Ask Strella chat feature to ask open-ended questions about the filtered segment and get AI-powered answers drawn from those specific responses.

You can combine session tag filters with other filter types — like screener response filters — to create highly specific segments for more nuanced analysis.