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The Question Guide is the heart of every Strella interview. It defines what the AI moderator asks, what media participants see, and how the conversation adapts in real time based on each participant’s answers. Whether you’re starting from scratch or generating a guide with AI, this section walks you through every step of building an interview that collects the insights you need.

Setting Up Your Question Guide

Create your guide from scratch, by pasting an existing one, or by generating it with AI. Learn how to organize sections, configure dynamic follow-ups, and use every available element type.

Adding Media

Embed images, videos, Figma prototypes, websites, and more so participants have the right context to give you meaningful feedback.

Conditional Logic

Show specific sections only to the participants who qualify—based on screener responses or answers given during the interview itself.

Randomization

Reduce order bias when testing multiple concepts by assigning participants to one variant at random, or shuffling all variants into a different sequence for each person.

Previewing and Publishing

Take the interview yourself to catch any issues, then publish to push your changes live and generate a shareable link for self-recruited participants.

Set Up Your Strella Question Guide from Scratch to AI

Build an AI-moderated interview from scratch, paste an existing guide, or generate one with AI—then add elements, dynamic follow-ups, and suggestions.

Add Images, Videos, and Prototypes to Your Interview

Enrich your interviews with media so participants have context to react to—and the AI moderator can ask sharper, more targeted follow-up questions.

Add Conditional Logic to Your Strella Question Guide

Show specific guide sections only to qualifying participants by building audience rules based on screener answers or in-call survey responses.

Randomize Concepts in Your Strella Interview Guide

Reduce order bias when testing multiple concepts by assigning participants to exclusive variants or shuffling all variants into a different sequence.

Preview and Publish Your Strella Question Guide Now

Take the interview as a participant to catch issues before going live, then publish to get a shareable link for self-recruited participants.