Researcher FAQ: Common Questions About Using Strella

Get quick answers to the most common researcher questions about Strella’s AI-moderated interviews, study setup, participant quality, and analysis tools.

Whether you’re new to AI-moderated research or looking to get more out of Strella’s analysis features, these answers cover the questions researchers ask most. Read through the sections below to find what you need quickly.

General Questions

Commonly asked questions about Strella from the researcher perspective.

Is AI-moderation only for consumer companies?

The short answer is no! Strella works equally well for both B2B and B2C studies. Strella provides convenient and flexible scheduling, so both B2C and B2B participants can take the AI-moderated interview whenever it works best for them. The AI-moderator conducts dynamic and deep conversations, to ensure you receive detailed and insightful responses from participants. You can also train the AI on your business and provide it with any context needed, and it can be moderated in up to 55 languages!

What is the call experience like? Will my customers be comfortable taking an AI-moderated interview?

We have found that participants are very comfortable interviewing with an AI-moderator! Participants can converse with the AI-moderator just like they would with a human, but this way removes the pressure of interacting with an actual person. They can share feedback anytime, and anywhere, and we find participants often share more honest opinions as they are not worried about being judged.

What is the ideal length for an AI-moderated interview?

Strella’s AI-moderated interviews work well with all types of interviews — whether they are long and detailed interviews, short interviews, or interviews taken in multiple sessions! AI-moderated interviews reduce overhead burden and cost, meaning there’s no ‘ideal length’. You can run any interview length without worry of wasting time or money!

How do you avoid participant fraud?

That’s a great question — it can be worrisome trying to ensure you get high quality participants. There are many things happening behind the scenes to ensure your participants are who they say they are:

1. Verification checks — participants undergo email, phone, and IP address verification.
2. Consistency monitoring — screener responses are analyzed for red flags.
3. Researcher feedback — you can review sessions before paying participants and remove any fraudulent sessions.
4. See behind the screen — unlike surveys, you can see participants’ videos.

Does Strella work with hard to find, niche audiences?

Yes — Strella offers two ways to source candidates to ensure you’re able to reach those hard to find, niche audiences! You have the option to bring your own customers or participants, or you can use Strella’s partner panels. Our recruitment partners go through a 4-step process to ensure high quality participants, no matter how niche the audience is:

1. They match participants to your research study’s targeting criteria.
2. You can review participant screener responses before inviting them.
3. You can tap into our partners’ referral network for hard to find participants.
4. You can boost your project to ensure even the most niche audiences are found.

What do you mean when you say AI-moderated interviews are "flexible"?

There are several things that make AI-moderated interviews flexible:

1. You can recruit any number of participants, whether it’s 5 or 500.
2. You can conduct the interview in any language, and of any length.
3. You can have participants take the interview on mobile or desktop.
4. The AI interview is built for iterative testing — launch the study with a few participants, then you can review sessions, revise the guide, and launch the study to new participants!
5. Use as much (or as little) AI support as you want!

Getting the Most Out of Strella

Commonly asked questions about how to navigate key features.

How should I interpret the analysis?

The Objective analysis provides a summary of key insights for each research objective you laid out. The Question analysis provides a summary of key insights for each question, as well as a summary of every participant’s responses and a sentiment chart.

As you go through the analysis, you can star key findings by clicking the star icon next to a key finding or insight — this saves the insight to your Saved board and your Report. You can also edit any of the insights (the title, the sentiment, the description), and any changes you make will be reflected anywhere the insight reappears (for example, on the Saved tab and on the report).

How can I get the most out of the explorer?

On every tab, you’ll be able to chat with your research and generate your own insights and highlight reels easily. Think of it as a video-based ChatGPT for your project!

Use the explorer to ask specific questions about your research data — it surfaces clips and quotes you might otherwise miss when reading through transcripts manually.

What does the 'Publish' button do? Why does it show up sometimes, but not other times?

The Publish button pushes any changes you have made to your question guide to the live link. If you have not yet recruited participants, do not worry — you can still edit your question guide!

Anytime you make changes to your guide, the Publish button will reappear. As soon as you publish, the button will disappear. This signals whether or not the changes you have made will be reflected in the live link.

Always click Publish after updating your question guide to make sure participants see your latest version when they join.