Setting Up Your Strella Research Study: A Quick Guide

Create your first Strella project in minutes — define research goals and write a participant-friendly study description that sets clear expectations.

Before your first participant answers a single question, Strella needs to know what you’re trying to learn. A well-defined project — with clear objectives and a participant-friendly description — powers more relevant AI moderation, sharper insights, and a smoother participant experience. Follow the steps below to go from a blank canvas to a ready-to-launch project.

Create a New Project

1. Open the Strella app

   Sign in to your Strella account. You’ll land on your project dashboard, where all your studies are listed.

2. Click + New Project

   Select + New Project in the top-right corner of the dashboard. A setup flow will open to guide you through the next steps.

3. Define your research objectives

   The first prompt asks you to set your research goals. These objectives directly shape two things:

   • The questions Strella suggests when you use an AI-generated question guide
   • The insights Strella surfaces after each session — every insight links back to an objective

   Write your objectives now, and update them any time your research direction shifts. You can revisit them later under Settings → Research Plan.

   Guidelines for strong research objectives:

   • Aim for 3–5 objectives, each roughly one sentence long — enough to be meaningful, not so many they dilute focus.
   • Use outcome-focused phrases that signal intent: “to determine,” “to assess,” “to understand,” or “to develop.”
   • Be specific about what you want to learn — vague goals produce vague insights.
   • Keep each objective to a single aim. Avoid combining unrelated questions into one statement (e.g., don’t bundle “understand checkout friction” with “evaluate brand perception”).
4. Name your study and write a participant description

   Next, give your study a participant-facing name and description — these are what participants see when they join. Make them welcoming and informative.

   Field	What to include
   Participant-facing study name	A clear, concise title participants can immediately understand. Avoid internal project codes.
   Study description	Explain the purpose of the study, any tasks participants will complete, roughly how long the session takes, and what incentive (if any) they’ll receive.

5. Create your project

   Once both fields are complete, click Create project. Strella will generate your project environment and take you to the project dashboard, where you can build your question guide, configure settings, and invite participants.

What Happens Next

After creating your project, you’re ready to:

Modify Research Settings

Customize your AI moderator’s voice, language, recording options, and branding.

Build Your Question Guide

Add questions, media, conditional logic, and randomization to shape the interview flow.

You can edit your research objectives, study name, and description at any time by selecting the gear icon in the top-right corner of your project and navigating to Research Plan or Interview Details.