> ## Documentation Index
> Fetch the complete documentation index at: https://strella-7d79fa26-mintlify-8c581790.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# Question Guide: Build AI-Moderated User Interviews

> Learn how to build, enrich, and publish a question guide in Strella—from AI generation to media, logic, randomization, and launch.

The Question Guide is the heart of every Strella interview. It defines what the AI moderator asks, what media participants see, and how the conversation adapts in real time based on each participant's answers. Whether you're starting from scratch or generating a guide with AI, this section walks you through every step of building an interview that collects the insights you need.

<CardGroup cols={2}>
  <Card title="Setting Up Your Question Guide" icon="list-check" href="/question-guide/setting-up-your-question-guide">
    Create your guide from scratch, by pasting an existing one, or by generating it with AI. Learn how to organize sections, configure dynamic follow-ups, and use every available element type.
  </Card>

  <Card title="Adding Media" icon="photo-film" href="/question-guide/adding-media">
    Embed images, videos, Figma prototypes, websites, and more so participants have the right context to give you meaningful feedback.
  </Card>

  <Card title="Conditional Logic" icon="code-branch" href="/question-guide/conditional-logic">
    Show specific sections only to the participants who qualify—based on screener responses or answers given during the interview itself.
  </Card>

  <Card title="Randomization" icon="shuffle" href="/question-guide/randomization">
    Reduce order bias when testing multiple concepts by assigning participants to one variant at random, or shuffling all variants into a different sequence for each person.
  </Card>

  <Card title="Previewing and Publishing" icon="rocket" href="/question-guide/previewing-and-publishing">
    Take the interview yourself to catch any issues, then publish to push your changes live and generate a shareable link for self-recruited participants.
  </Card>
</CardGroup>